Summary of Position:

The Sr. Director of Marketing is a key leadership role responsible for driving the success of the marketing efforts for our 21 locations and growing around the southeast. The Sr. Director of Marketing will oversee the development and implementation of successful marketing and public relations initiatives aimed at boosting brand recognition and attracting new customers while retaining existing ones.

Duties & Responsibilities:

• Developing brand strategies and tactics to increase awareness and drive qualified traffic and sales.
• Planning, implementing, and executing marketing campaigns across various platforms including traditional and digital marketing, media relations, community relations, retail process, social media, and event coordination.
• Establishing strategic relationships and partnerships with key agencies and vendors.
• Generating engaging content for the website, email campaigns, and social media.
• Assessing and reporting on the performance of marketing campaigns and evaluating against established goals.
• Managing the budget for all marketing activities.
• Participating in and supporting staff and leadership meetings.

Qualifications:

• A Bachelor's Degree with 5-7 years of experience in marketing, communication, and public relations (MBA preferred)
• Excellent communication and decision-making abilities
• Knowledge of online content marketing and social media development strategies
• Ability to motivate and inspire a team that works remotely, in various markets.

• Superior speaking, writing, and interpersonal skills.
• Proven experience with budget and timeline management.
• Availability to work weekends for events as needed.

Other Duties:   Please note that this job description is not exhaustive and duties and responsibilities may change with or without notice, with a focus on the following areas: brand strategy development, annual planning and budgeting, approval of marketing campaigns and promotions, metrics and ROI analysis, strategic partnership development, staffing and resource allocation for the marketing team, approval of new marketing ideas, development and oversight of marketing systems and processes, internal reporting and data analysis, vendor and contractor management, and loyalty program strategy development.