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Sr. Director of Marketing

Department: Marketing
Location: New Orleans, LA

At the intersection of culture, community, cravings and cocktails is a pastime that for decades has lived rent free in our minds and souls: Brunch. At Ruby Slipper & Ruby Sunshine, we believe in brunch. No, we're crazy about brunch. Obsessed, actually. Ok, you're right...We live for it.

Are you a dynamic leader who is also passionate about that brunch life? Ruby has the opportunity for you! Ruby Slipper Restaurant Group is looking for a Sr. Director of Marketing! 

Summary of Position:

The Sr. Director of Marketing is a key leadership role responsible for driving the success of the marketing efforts for our 21 locations and growing around the southeast. The Sr. Director of Marketing will oversee the development and implementation of successful marketing and public relations initiatives aimed at boosting brand recognition and attracting new customers while retaining existing ones.

Duties & Responsibilities:

Developing and implementing brand strategies and tactics to increase awareness and drive qualified traffic and sales.

Planning, implementing, and executing marketing campaigns across various platforms including traditional and digital marketing, media relations, community relations, retail process, social media, and event coordination.

Establishing strategic relationships and partnerships with key agencies and vendors.

Generating engaging content for the website, email campaigns, and social media.

Assessing and reporting on the performance of marketing campaigns as necessary and evaluating against established goals and modifying as necessary to deliver sales results.

Managing annual budget for all marketing activities.

Participate in and actively support staff and Executive Leadership Team meetings.

 

 

Qualifications:

 

 

A Bachelor's Degree with 5-7 years of experience in marketing, communication, and public relations (MBA preferred)

Excellent communication and decision-making abilities

Knowledge of online content marketing and social media development strategies

Ability to motivate and inspire a team that works remotely, in various markets.

Superior speaking, writing, and interpersonal skills.

Proven experience with budget and timeline management.

Required Travel up to 30% to support brand initiatives and events.

Experience in growth and restaurant organizations highly preferred.

 

Other Duties: Please note that this job description is not exhaustive and duties and responsibilities may change with or without notice, with a focus on the following areas: brand strategy development, annual planning and budgeting, approval of marketing campaigns and promotions, metrics and ROI analysis, strategic partnership development, staffing and resource allocation for the marketing team, approval of new marketing ideas, development and oversight of marketing systems and processes, internal reporting and data analysis, vendor and contractor management, and loyalty program strategy development

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