The Ruby Slipper Restaurant Group Story:
Born from a small storefront in New Orleans’ Mid-City neighborhood, the group has grown to operate two brands with multiple restaurants (and we're still growing!). Both Ruby Slipper Café and Ruby Sunshine put a Big Easy twist on Southern brunch classics. We believe that there’s no place like brunch. It’s not just food, or a meal, it’s a culture! A common ground, a community, a lifestyle – we’re all about #thatbrunchlife!
Summary of Position:
It is the role of the Marketing Manager to:
- Plan, develop and implement the Organization’s marketing strategies and communications
- Maximize company’s sales through effective execution of annual marketing plan
- Strengthen the Organization’s position as a great member of the communities in which we operate
- Create exciting brand awareness
These outcomes will be achieved by utilizing the most effective approaches at maximum cost efficiencies.
Duties & Responsibilities:
Sales Driving: maximize overall sales and traffic growth by leading the development and implementation of short/long term marketing objectives, strategies and tactics.
- In conjunction with Marketing team, develop and implement annual marketing and media plan.
- Lead development and execution of both short/long term profitable sales-building plans for local marketing programs, tactics and activities.
- Implement overall Marketing (promotions, social media, loyalty program, etc) strategy, overseeing program creation, execution and tracking.
- Plan with Operations to understand and evaluate different markets, neighborhoods and competition.
- Partner with training and operations to develop and execute marketing initiatives as it pertains to new restaurant openings and remodel plans.
- Ensure delivery of clear, concise and regular communication to appropriate Teams regarding all marketing-driven activities.
Brand Management: ensure Ruby Slipper Restaurant Group’s brand appearance and integrity are well represented, communicated and maintained.
- Ensure Organization’s desired image and position is clearly and consistently communicated through copy, design development, production and distribution of the Organization’s in-restaurant POP, public relations and merchandising materials.
- Responsible for Organization’s guest-facing website design/appearance and content management.
- Responsible for Campaign POP and menu ordering process.
- Act as manager for partnership efforts being responsible for the planning and implementation of comprehensive fundraising programs and partnerships.
- Identify and implement programs which support the image of Ruby Slipper Restaurant Group as a great neighbor within each of the communities we operate.
- Incorporate Ruby Slipper Restaurant Group marketing plan into Regional objectives, strategies and plans to ensure brand consistency.
Marketing Budget – develop, track and achieve marketing budget within aligned parameters.
- Responsible maintaining and reconciling detailed marketing budget.
- Provide monthly summary to supervisor outlining current month and year-to-date expenditures and through year-end projections.
- Responsible for collaborating with Accounting, Finance and LS Marketing team members to continually evaluate and improve the process and plan for budget reconciliation.
Analysis – provide information and insight surrounding:
- Effectiveness of marketing-driven programs and activities
- Competitors in the market-places in which we operate
- Collaborate with Accounting and Finance teams to utilize appropriate tools for tracking, monitoring, evaluating and reporting on effectiveness of both short/long term marketing activities.
- Ensure understanding of competitive practices by engaging in the collection of competitive menus and promotional materials by market for each one of our major competitors.
Increase Organizational Knowledge- increase the depth, breadth, accessibility and usability of the Organization’s knowledge of marketing-related information.
- Develop programs & materials supporting identified Local Store Marketing Toolkits.
- Conduct Local Marketing Workshops that focus on increasing Organizational Knowledge at all levels through sharing and education of established Local Store Marketing best practices.
- Provide on-going coaching to the Operations team on execution and implementation for recommended local plans and programs.
- Create, maintain and post marketing-related resources on company intranet.
- Seek out and ensure ongoing learning and development opportunities for all direct reports in matters related to their work.
- Seek out and engage in ongoing learning and self-development opportunities.
- Pursue knowledge sharing endeavors with industry peers and organizations, share cross-functionally as appropriate.
Ad-Hoc Initiatives – lead, manage or provide support to projects and task force work at the request of the Organization.
Travel – Monthly regional travel to meet and engage with restaurant GMs and RDOs is required, 30%
Qualifications:
- Bachelor’s degree in marketing or related field
- Minimum 2-3 years of experience in corporate marketing role
- Expert experience in managing and implementing marekting plans and initiatives
- Strong communication skills
- Basic understanding of restaurant operations and P&L management
- Detail-oriented, self-starter
- Excellent computer skills; proficient in the use of the MS Office products
